Handbook of Cultural and Creative Industries in China
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Handbook of Cultural and Creative Industries in China

Edited by Michael Keane

China is at the crux of reforming, professionalising, and internationalising its cultural and creative industries. These industries are at the forefront of China’s move towards the status of a developed country. In this comprehensive Handbook, international experts including leading Mainland scholars examine the background to China’s cultural and creative industries as well as the challenges ahead. The chapters represent the cutting-edge of scholarship, setting out the future directions of culture, creativity and innovation in China. Combining interdisciplinary approaches with contemporary social and economic theory, the contributors examine developments in art, cultural tourism, urbanism, digital media, e-commerce, fashion and architectural design, publishing, film, television, animation, documentary, music and festivals.
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Chapter 9: The challenges of China’s culture ‘going to the world’

Wuwei Li


It’s universally acknowledged that cultural prosperity constitutes a strategic development objective; today every country in the world is intent on developing and rejuvenating culture. China is implementing its own ‘cultural empowerment’ (wenhua qiangguo) policy. Against this backdrop Chinese cultural enterprises, as business entities in the cultural industry, are taking initiatives and finding ways to break through the confines of the domestic market in order to go global. Cultural enterprises can establish an international presence either through culture-related trade or foreign direct investment: the former approach comprises trade in cultural products and services while the latter includes ‘greenfield investments’ and mergers and acquisitions. Foreign direct investment, moreover, entitles cultural enterprises to business entity status in the host country, guaranteeing a more effective way to spread Chinese culture.

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