Handbook of Cultural and Creative Industries in China
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Handbook of Cultural and Creative Industries in China

Edited by Michael Keane

China is at the crux of reforming, professionalising, and internationalising its cultural and creative industries. These industries are at the forefront of China’s move towards the status of a developed country. In this comprehensive Handbook, international experts including leading Mainland scholars examine the background to China’s cultural and creative industries as well as the challenges ahead. The chapters represent the cutting-edge of scholarship, setting out the future directions of culture, creativity and innovation in China. Combining interdisciplinary approaches with contemporary social and economic theory, the contributors examine developments in art, cultural tourism, urbanism, digital media, e-commerce, fashion and architectural design, publishing, film, television, animation, documentary, music and festivals.
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Chapter 11: Ethnic cultural industries and the ‘one place, one product’ strategy

Na Yi


In January 2008, the author attended a Creative Industries High-Level Panel Meeting held by United Nations Conference on Trade and Development (UNCTAD) in Geneva and delivered a presentation entitled ‘Chinese Cultural and Creative Industry: Development and Policies’. The presentation for UNCTAD discussed the uneven development of Chinese cultural and creative industries noting similarities and differences in the developed eastern, the developing central and the underdeveloped western regions. In addition, the presentation suggested that developing central regions and underdeveloped western regions can develop their own cultural and creative industries based on local conditions. This chapter, which draws on the presentation at UNCTAD, provides more detail about this topic and discusses how the Chinese government is providing industry assistance for ethnic cultural industries while ensuring the protection of intangible cultural resources.

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