Handbook of Cultural and Creative Industries in China
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Handbook of Cultural and Creative Industries in China

Edited by Michael Keane

China is at the crux of reforming, professionalising, and internationalising its cultural and creative industries. These industries are at the forefront of China’s move towards the status of a developed country. In this comprehensive Handbook, international experts including leading Mainland scholars examine the background to China’s cultural and creative industries as well as the challenges ahead. The chapters represent the cutting-edge of scholarship, setting out the future directions of culture, creativity and innovation in China. Combining interdisciplinary approaches with contemporary social and economic theory, the contributors examine developments in art, cultural tourism, urbanism, digital media, e-commerce, fashion and architectural design, publishing, film, television, animation, documentary, music and festivals.
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Chapter 12: Globalization and ethnic grounded cultural creativity in Yunnan

Yan Li and Ying Huang


Located in the southern border region of southwest China, the province of Yunnan extends for more than 390,000 square kilometres and has a population of almost 46 million. Yunnan adjoins Vietnam, Burma and Laos. The province is also geographically proximate to Thailand, Cambodia and India. Geographically southeast below the Tibetan Plateau, Yunnan neighbours Sichuan, Tibet, Guizhou and Guanxi. Its physical topography includes high mountain ranges, sunken basins and deep-cut valleys. Longitudinally from south to north, the high mountains pass into long impressive river systems; the vast drop in altitude from the mountain ridges to valleys results in considerable geological and ecological diversity. As well as being synonymous with biodiversity, Yunnan has been a focal point of regional human migration throughout history. In addition to the Han, it is home to 25 ethnic minority groups: these belong to four major ethnic families: Diqiang, Baiyue, Baipu and Miao Yao. Among these ethnic minorities 15 are unique to Yunnan: Bai, Hani, Dai, Jingpo, Lisu, Naxi, Achang, Jinuo, Wa, Deang, Bulang, Pumi, Dulong and Nu. Different development levels of these ethnic groups have led to a variety of living styles; the distinctive geographic environment allows ethnic minorities to mingle but still maintain their lives and customs in small settlements.

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