Handbook of Cultural and Creative Industries in China
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Handbook of Cultural and Creative Industries in China

Edited by Michael Keane

China is at the crux of reforming, professionalising, and internationalising its cultural and creative industries. These industries are at the forefront of China’s move towards the status of a developed country. In this comprehensive Handbook, international experts including leading Mainland scholars examine the background to China’s cultural and creative industries as well as the challenges ahead. The chapters represent the cutting-edge of scholarship, setting out the future directions of culture, creativity and innovation in China. Combining interdisciplinary approaches with contemporary social and economic theory, the contributors examine developments in art, cultural tourism, urbanism, digital media, e-commerce, fashion and architectural design, publishing, film, television, animation, documentary, music and festivals.
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Chapter 13: Cultural organizations in China: creating digital platforms for success

Marina Guo


The construction of cultural facilities in China is taking place on an unprecedented scale. As a result of urban planning and urban regeneration strategies, clusters of galleries, museums, theatres and performing arts centres have mushroomed in a short frame of time. In comparison, arts and cultural clusters of the same scale in Europe, such as London’s West End, took centuries to form. The sheer scale and speed of theatre, museum and cultural tourism has surprised the world. Every year approximately 100 museums are built in China. In 2011, the number of newly constructed museums was 386, or approximately one every day. By way of contrast, the peak of the museum construction in the US occurred in the mid-1990s. However, even in the heyday, the US only added between 20 to 40 museums each year. Guo Xiaoling, the curator of the Capital Museum in Beijing believes there is a long way to go if China is to be regarded as a ‘strong cultural power’ (wenhua qiangguo). He says that China needs at least 43,000 more museums before it catches up with the world standard, that is, 21 times the current number.

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