Handbook of Cultural and Creative Industries in China
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Handbook of Cultural and Creative Industries in China

Edited by Michael Keane

China is at the crux of reforming, professionalising, and internationalising its cultural and creative industries. These industries are at the forefront of China’s move towards the status of a developed country. In this comprehensive Handbook, international experts including leading Mainland scholars examine the background to China’s cultural and creative industries as well as the challenges ahead. The chapters represent the cutting-edge of scholarship, setting out the future directions of culture, creativity and innovation in China. Combining interdisciplinary approaches with contemporary social and economic theory, the contributors examine developments in art, cultural tourism, urbanism, digital media, e-commerce, fashion and architectural design, publishing, film, television, animation, documentary, music and festivals.
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Chapter 28: The e-commerce revolution: ensuring trust and consumer rights in China

Ming Cheung


On 5 March 2015, the Chinese Premier Li Keqiang unveiled China’s ambitious Internet1 Plan, a strategy ostensibly designed to lift the Chinese economy to a new level in the wake of deteriorating returns in traditional industries and a slowing of GDP growth. As previous chapters in this volume have shown, China’s digital transformation comes with a number of caveats. In the cultural and creative industries there are obviously great gains to be made by utilizing big data to gain a better appreciation of audience consumer demands. Cloud computing likewise has the potential to contribute to facilitating work processes and collaborative forms of production, for instance in film, animation and video gaming. The changes in the cultural and creative industries are therefore part of a broader economic development agenda that encompasses modern logistics, financial services and e-commerce. Building the new engine for economic growth through the application of Internet1 does, however, require government intervention to ensure a fairer playing field for China’s new entrepreneurs, the ‘e-tailers’. At the same time there is a need to allow the virtual marketplace to take its own course, a point often made by business interests.

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