Branding Chinese Mega-Cities
Show Less

Branding Chinese Mega-Cities

Policies, Practices and Positioning

Edited by Per Olof Berg and Emma Björner

This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the ‘societal forces’ that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.
Buy Book in Print
Show Summary Details

Chapter 6: Imagineering Chinese mega-cities in the age of globalization

Emma Björner

Extract

In this chapter, I elaborate on city branding strategies and practices in four Chinese mega-cities, namely Beijing, Shanghai, Chengdu and Chongqing. I also discuss some overall patterns related to the branding of Chinese mega-cities in the age of globalization. The observations made and presented in this chapter are based on data gathered from fieldwork, literature and secondary sources, and are an integrated part of a larger research project on international positioning of Chinese mega-cities.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.


Further information

or login to access all content.