Policies, Practices and Positioning
Edited by Per Olof Berg and Emma Björner
Chapter 6: Imagineering Chinese mega-cities in the age of globalization
In this chapter, I elaborate on city branding strategies and practices in four Chinese mega-cities, namely Beijing, Shanghai, Chengdu and Chongqing. I also discuss some overall patterns related to the branding of Chinese mega-cities in the age of globalization. The observations made and presented in this chapter are based on data gathered from fieldwork, literature and secondary sources, and are an integrated part of a larger research project on international positioning of Chinese mega-cities.
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