Policies, Practices and Positioning
Edited by Per Olof Berg and Emma Björner
Chapter 10: (Failed) mega-events and city transformation: the green vision for the 2004 Olympic village in Stockholm
Successful mega-events like the Beijing Olympic Games 2008 or the Shanghai World Expo 2010 can do much to transform the physical landscape of a city and enhance its image or distinctive 'brand'. But how about mega-events that fail to materialize? On 5 September 1997, the right to host the 2004 Summer Olympic Games was awarded to the city of Athens. The high expectations of the confident Swedish delegation were crushed as Stockholm emerged in last place among the four finalists. Ambitious plans for an Olympic Village in Stockholm with sports venues, 3,000 dwellings, a media village, and a massive highway infrastructure project were far advanced. What was the city leadership to do with these plans and the broad political consensus around them now that the Olympic bid had been lost? In the end, the policymakers and city planners in Stockholm did not back down from the proposed development project despite the failure of the Olympic bid. Building on the Olympic candidacy's 'green' profile, they moved on to attempt to construct what was billed as the most environmentally friendly urban district ever, and even expanded the residential component. The area in question, Hammarby Sjöstad, is now an internationally recognized model of sustainable urban planning that has arguably contributed to enhancing the Stockholm and Sweden 'brands,' and it is also an interesting example of mega-event-led large-scale city planning.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.