Aligning Rights and Incentives
Chapter 7: Apparel production in Honduras: a case of cross-cluster alignment
AbstractChapter 7 focuses on apparel production and labor rights in Honduras. Honduras is home to one of the world’s most repressive labor regimes. Honduran labor activists are routinely intimidated, threatened and assassinated for their efforts to improve working conditions in the country. The case of Honduras is significant as an example of how workers leverage alignment and misalignment within and between clusters of actors. The two labor rights campaigns that are highlighted in this chapter demonstrate how the consumer cluster can be aligned internally and with workers to exert pressure on global brands to improve workers’ rights. We show that alignment between workers and consumers changed the incentives of the corporations, who believed that their business interests and reputation would be threatened by failing to take worker grievances seriously.
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