Selected Papers of William B. Gartner
Chapter 11: A Longitudinal Study of Cognitive Factors Influencing Start-up Bevhaviors and Success at Venture Creation
The purpose of this study was to explore whether certain cognitive factors of potential entrepreneurs (as measured by a personal efficacy scale and the kinds of reasons people offer for their decision to undertake efforts to start a business) can be used to predict their subsequent persistence in business start-up activities and in new venture creation success.
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