Selected Papers of William B. Gartner
Chapter 16: The Effects of Pre-venture Plan Timing and Perceived Environmental Uncertainty on the Persistance of Emerging Firms
AbstractThis paper explores the eﬀects of when pre-venture planning occurs (early or late) in the sequence of activities accomplished during the process of new business emergence, and the moderating eﬀects of environmental context (the degree of perceived ﬁnancial, competitive and operational uncertainty), on the persistence of emerging business startup eﬀorts.
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