Edited by Neil Lunt, Daniel Horsfall and Johanna Hanefeld
Chapter 13: A review of small-scale niche treatment providers
AbstractWhile leading medical tourism hospitals in host countries have largely been examined in the literature of medical tourism, much less attention has been paid to small-scale providers, the main focus of this chapter. In comparison to key players in the industry who can afford to invest significantly in their pursuit of medical excellence, small players with relatively limited resources often operate modestly. This chapter argues that for the latter, providing specialty niche treatments is one of the ways to establish their uniqueness; this enables them to survive in an extremely competitive business environment. It investigates the business operations of these small-scale providers and the marketing strategies which they use to attract medical travellers. The chapter also explores issues such as the provision of medical information, informed patient choice and the ethics of business practices.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.