- Annals in Entrepreneurship Education series
Edited by Michael H. Morris
Chapter 18: Honoring the entrepreneurial journey: a strengths-based approach to the undergraduate entrepreneurship program at TCU
At Texas Christian University, entrepreneurship is more than the identification and exploitation of entrepreneurial opportunities— it’s about the process of creating value. We use a strengths-based approach to systematically train our students to identify their individual talents and virtues, and to apply them synergistically to create value within their businesses, families and society. We refer to this holistic approach as ‘Honoring the Entrepreneurial Journey’. By honoring the journey, our students are able to develop and express an entrepreneurial passion that maximizes their human potential and enables them to leave a legacy for which they can be proud. We want students from across the campus, not just the business school, to care about how they pursue opportunity and how their behavior influences others along the way.
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