The Law and Practice of Trademark Transactions
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The Law and Practice of Trademark Transactions

A Global and Local Outlook

Edited by Irene Calboli and Jacques de Werra

The Law and Practice of Trademark Transactions is a comprehensive analysis of the law governing trademark transactions in a variety of legal and business contexts, and from a range of jurisdictional and cross-border perspectives. After mapping out the international legal framework applicable to trademark transactions, the book provides an analysis of important strategic considerations, including: tax strategies; valuation; portfolio splitting; registration of security interests; choice-of-law clauses; trademark coexistence agreements, and dispute resolution mechanisms. Key features include: • A comprehensive overview of legal and policy-related issues • A blend of approaches underpinning strategic considerations with analytical rigour • Regional coverage of the key characteristics of trademark transactions in a range of jurisdictions • Authorship from renowned trademark experts Practitioners advising trademark owners, including trademark attorneys, will find this book to be an invaluable resource for their practice, particularly where cross-border issues arise. It will also be a key reference point for scholars working in the field.
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Nicolas Binctin


This chapter focuses on the analysis of the French perspective regarding trademark transactions. It is important to note in the beginning that French trademark law currently follows the general principles set forward by European Union (EU) law. In addition, the interpretation of French trademark law is directly influenced by the decisions of the Court of Justice of the European Union (ECJ) in this area. Presenting a French perspective on trademark law and trademark transactions can, therefore, be difficult in a legal environment that is less and less national and is, instead, harmonized throughout the EU. In fact, while there is certainly a European perspective on the issue, the question may now be whether there is still one from a national perspective, in this case a French perspective. Still, despite the process of EU harmonization, some elements of the trademark law remain clearly outside the realm of EU influence. This is true, in particular, for the rules on trademark transactions. More specifically, EU trademark law establishes the principle that a trademark can be assigned or licensed. But, the legal conditions under which trademarks are assigned or licensed are not directly established by EU law. Of course, any assignment or licensing agreement has to be in compliance with the EU competition law, but the substantial conditions of these agreements continue to be regulated under French contract law.

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