Edited by Jeremi Brewer and Stephen W. Gibson
Chapter 6: Prospera: a case for microenterprise among necessity entrepreneurs
AbstractProspera is a social enterprise working in urban areas throughout Mexico. Prospera seeks to empower female-led micro businesses and connect them with citizens/consumers looking to create a more equal and engaged society. To achieve its mission, Prospera combines economic development strategies and training programs, to allow urban micro businesses to develop innovative and competitive products, with civic engagement activities, to incorporate consumers/citizens in the creation of these local products. Prospera’s mission and innovation potential is twofold. First, Prospera strengthens local economies by leveling the playing field for urban microenterprisers to take advantage of growing urban markets. Second, Prospera inspires and empowers Mexican consumers to support their own economy by engaging in the design, development and purchase experience of local products to transform Mexico into a more equitable society where microenterprisers and citizens can participate and thrive.
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