Institutional Case Studies on Necessity Entrepreneurship
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Institutional Case Studies on Necessity Entrepreneurship

Edited by Jeremi Brewer and Stephen W. Gibson

An estimated one billion individuals in both developed and developing nations can be defined as necessity entrepreneurs; individuals who have no other viable option for licit income than to start a small, income generating activity. However, the emphasis on providing business and leadership training to necessity entrepreneurs is only just gaining traction. This book provides the first-known global analysis dedicated exclusively to organizations from both the public and private sectors that are specifically involved with microenterprise education for necessity entrepreneurs. The authors provide a pragmatic synopsis and evaluate the efficacy of the programs that have been, currently are, or will soon be teaching and/or training necessity entrepreneurs around the globe.
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Chapter 6: Prospera: a case for microenterprise among necessity entrepreneurs

Macarena Hernández, Gabriela Enrigue and Justin Oldroyd

Abstract

Prospera is a social enterprise working in urban areas throughout Mexico. Prospera seeks to empower female-led micro businesses and connect them with citizens/consumers looking to create a more equal and engaged society. To achieve its mission, Prospera combines economic development strategies and training programs, to allow urban micro businesses to develop innovative and competitive products, with civic engagement activities, to incorporate consumers/citizens in the creation of these local products. Prospera’s mission and innovation potential is twofold. First, Prospera strengthens local economies by leveling the playing field for urban microenterprisers to take advantage of growing urban markets. Second, Prospera inspires and empowers Mexican consumers to support their own economy by engaging in the design, development and purchase experience of local products to transform Mexico into a more equitable society where microenterprisers and citizens can participate and thrive.

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