Institutional Case Studies on Necessity Entrepreneurship
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Institutional Case Studies on Necessity Entrepreneurship

Edited by Jeremi Brewer and Stephen W. Gibson

An estimated one billion individuals in both developed and developing nations can be defined as necessity entrepreneurs; individuals who have no other viable option for licit income than to start a small, income generating activity. However, the emphasis on providing business and leadership training to necessity entrepreneurs is only just gaining traction. This book provides the first-known global analysis dedicated exclusively to organizations from both the public and private sectors that are specifically involved with microenterprise education for necessity entrepreneurs. The authors provide a pragmatic synopsis and evaluate the efficacy of the programs that have been, currently are, or will soon be teaching and/or training necessity entrepreneurs around the globe.
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Chapter 7: The Academy for Creating Enterprise

Jeremi Brewer and Stephen W. Gibson


Stephen and Bette Gibson founded the Academy for Creating Enterprise (the Academy) in Cebu, the Philippines in order to give local necessity entrepreneurs a chance to obtain an education on microenterprise. The Academy employs the “discovery learning,” or “guided learning,” methodology—the same methodology that Professor Clayton Christensen uses with his students at Harvard’s Business School. The Academy opened a second location in Mexico City in 2008 under the direction of Dr. Jeremi Brewer, Dr. Rebecca Brewer, and Mr. Gandhi Blas Pérez. Using the Gibsons’ curriculum and methodology, Academy Mexico has trained more than 4,100 individuals, and an estimated 500 new income generating activities have been created along with nearly 700 new jobs.

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