Institutional Case Studies on Necessity Entrepreneurship
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Institutional Case Studies on Necessity Entrepreneurship

Edited by Jeremi Brewer and Stephen W. Gibson

An estimated one billion individuals in both developed and developing nations can be defined as necessity entrepreneurs; individuals who have no other viable option for licit income than to start a small, income generating activity. However, the emphasis on providing business and leadership training to necessity entrepreneurs is only just gaining traction. This book provides the first-known global analysis dedicated exclusively to organizations from both the public and private sectors that are specifically involved with microenterprise education for necessity entrepreneurs. The authors provide a pragmatic synopsis and evaluate the efficacy of the programs that have been, currently are, or will soon be teaching and/or training necessity entrepreneurs around the globe.
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Chapter 12: Microfranchising: a solution to necessity entrepreneurship

Philip Webb and Jason Fairbourne


Microfranchising has emerged as a compelling solution to the entrepreneurial burden. It is an innovative, market-based approach for development practitioners, NGOs, aid administrators, microfinance institutions, and especially necessity entrepreneurs to consider. At its core, microfranchising is a development tool that leverages the basic concepts of traditional franchising, but it is principally focused on creating opportunities for the world's poor to own and manage their own businesses, and to restore their self-reliance and human dignity. In this chapter we pinpoint the entrepreneurial burden by first, identifying the fallacy of the entrepreneur; and second, by exploring the nature of the necessity entrepreneur. We review the inherent risks and rewards associated with microfranchising. We demonstrate that above any other development tool or poverty-alleviating solution, the microfranchising model is more suited for the necessity entrepreneur and more completely addresses the fallacy of the entrepreneur.

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