The Effects of a Politico-Economic Paradigm Shift
- New Horizons in International Business series
Edited by Mai Thi Thanh Thai and Ekaterina Turkina
Chapter 9: The 'foreign expansion advantage' of firms in challenging institutional environments: the case of a Russian firm entering different European countries
Russian firms have a very challenging home environment when it comes to dealing with the wider institutional environment and for interacting with other domestic organizations, institutions and the government. This chapter focuses on the question of whether these firms, which have succeeded in overcoming the difficulties of this kind of domestic environment, can use their acquired knowledge and skills when entering new international markets. In this chapter, we discuss the case of a Russian firm that has successfully entered foreign markets in Germany and Finland. These markets vary in terms of the particularities and functioning of institutional environments. In this regard, our goal is to shed light on an interesting question: do Russian firms, which have been conditioned to navigate in a difficult institutional home environment, benefit from their experience when they enter different European country markets? And what are the implications of different institutional target markets for their competitiveness, given that they have learned to deal with a very challenging home environment?
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.