International Perspectives on Business Innovation and Disruption in the Creative Industries
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International Perspectives on Business Innovation and Disruption in the Creative Industries

Film, Video and Photography

Edited by Robert DeFillippi and Patrik Wikström

This volume examines how disruptive innovations are reshaping industry boundaries and challenging conventional business models and practices in the industries for film, video and photography. The thirteen chapters provide a rich and diverse account of these processes from a wide range of country contexts. The book fills the gap between the study of disruption by innovation scholars in business schools and the recognition of disruption by academics and practitioners from non-business school disciplines and contexts, including the broader social sciences.
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Chapter 2: Business innovation in the film industry value chain: a New Zealand case study

Natàlia Ferrer-Roca


The business of film is undergoing a process of disruption and transformation due to the technology of the internet. By adopting Joseph Schumpeter’s view of innovation and entrepreneurship as key drivers of markets, this chapter draws on a case study from New Zealand (How to Meet Girls from a Distance) to demonstrate how new business opportunities can arise when technologies are used in an entrepreneurial and innovative way. It concludes by pointing out that new ways of using the internet and social media can offer opportunities not only for promoting and marketing feature films, but also for creating a point of entry to the film industry for aspiring new film-makers.

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