Film, Video and Photography
Edited by Robert DeFillippi and Patrik Wikström
Chapter 4: The power of Japanese film production consortia: the evolution of inter-firm alliance networks and the revival of the Japanese film industry
AbstractJapanese films are reviving in the Japanese market because new film production alliances, Film Production Consortia (FPC), have gradually become institutionalized as the standard alliance strategy in the Japanese film business. An FPC is defined as a temporary, inter-firm project organization employed for film production joint ventures including media and non-media industries, mainly led by a major TV station. We discuss its unique features, competitive advantages, history, and main roles of corporate producers as its key players. Since it delivers films as a media mix promotion tool for sponsoring companies outside the film industry, it can attract wide investment.
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