Film, Video and Photography
Edited by Robert DeFillippi and Patrik Wikström
Chapter 6: When disruption is driven by established firms: the case of French multiplex theatres
AbstractThis chapter deals with the introduction of a disruptive strategy in the French motion pictures industry, namely the multiplex-type theatres during the 1990s. The originality of the case lies in the fact that the disruptive strategy was introduced by established firms (Pathé, Gaumont, UGC) and not by a challenger or an industry newcomer. Based on a literature review and a qualitative empirical investigation, the chapter discusses how a disruptive strategy can be a powerful way to reinforce a leadership in a mature industry. The detailed analysis of the case focuses on the causes, the process and the various impacts of the disruption on both the industry and the competitive game.
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