International Perspectives on Business Innovation and Disruption in the Creative Industries
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International Perspectives on Business Innovation and Disruption in the Creative Industries

Film, Video and Photography

Edited by Robert DeFillippi and Patrik Wikström

This volume examines how disruptive innovations are reshaping industry boundaries and challenging conventional business models and practices in the industries for film, video and photography. The thirteen chapters provide a rich and diverse account of these processes from a wide range of country contexts. The book fills the gap between the study of disruption by innovation scholars in business schools and the recognition of disruption by academics and practitioners from non-business school disciplines and contexts, including the broader social sciences.
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Chapter 6: When disruption is driven by established firms: the case of French multiplex theatres

Pierre Roy


This chapter deals with the introduction of a disruptive strategy in the French motion pictures industry, namely the multiplex-type theatres during the 1990s. The originality of the case lies in the fact that the disruptive strategy was introduced by established firms (Pathé, Gaumont, UGC) and not by a challenger or an industry newcomer. Based on a literature review and a qualitative empirical investigation, the chapter discusses how a disruptive strategy can be a powerful way to reinforce a leadership in a mature industry. The detailed analysis of the case focuses on the causes, the process and the various impacts of the disruption on both the industry and the competitive game.

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