International Perspectives on Business Innovation and Disruption in the Creative Industries Film, Video and Photography
Film, Video and Photography
Edited by Robert DeFillippi and Patrik Wikström
Chapter 9: Modes, flows and networks: the promise of crowdfunding in documentary filmmaking and audience development
AbstractCrowdfunding has gained significant traction in key areas of the Western media business development environment. This chapter explores the relationships among funders, creative producers and investors that can help or hinder the growth of crowdfunding as a financial and audience development strategy. Using case studies based primarily in documentary filmmaking in Canada that cross the border into the United States for support, the author analyses website-based analytics, promotional strategies and management tactics for successful campaigns. By applying an interdisciplinary communications and media-based theoretical framework through the lens of mobility, the author demonstrates strengths and drawbacks of this funding approach.
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