International Perspectives on Business Innovation and Disruption in the Creative Industries
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International Perspectives on Business Innovation and Disruption in the Creative Industries

Film, Video and Photography

Edited by Robert DeFillippi and Patrik Wikström

This volume examines how disruptive innovations are reshaping industry boundaries and challenging conventional business models and practices in the industries for film, video and photography. The thirteen chapters provide a rich and diverse account of these processes from a wide range of country contexts. The book fills the gap between the study of disruption by innovation scholars in business schools and the recognition of disruption by academics and practitioners from non-business school disciplines and contexts, including the broader social sciences.
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Chapter 9: Modes, flows and networks: the promise of crowdfunding in documentary filmmaking and audience development

Mary Elizabeth Luka

Abstract

Crowdfunding has gained significant traction in key areas of the Western media business development environment. This chapter explores the relationships among funders, creative producers and investors that can help or hinder the growth of crowdfunding as a financial and audience development strategy. Using case studies based primarily in documentary filmmaking in Canada that cross the border into the United States for support, the author analyses website-based analytics, promotional strategies and management tactics for successful campaigns. By applying an interdisciplinary communications and media-based theoretical framework through the lens of mobility, the author demonstrates strengths and drawbacks of this funding approach.

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