Capturing the Innovation Opportunity Space
Creating Business Models with New Forms of Innovation
Stephen Flowers, Martin Meyer and Jari Kuusisto
Chapter 4: Mapping the new world of innovation: the Innovation Opportunity Space
Creating Business Models with New Forms of Innovation
Stephen Flowers
Extract
This chapter introduces a new approach to thinking about the parts played by non-traditional actors in innovation, for example, online user communities. The Innovation Opportunity Space is a new conceptual framework designed to provide strategic managers, entrepreneurs, policymakers and academics with an improved way of viewing innovation-related issues. Developed in response to difficulties in understanding how non-firm actors like users create value from their innovation activities, the Innovation Opportunity Space approach allows managers to better comprehend the opportunities that exist. The chapter outlines how the key features of an Innovation Opportunity Space may be analysed – focusing on the Architecture, Actors, Activities and Aftershocks within an IOS – and how different forms of data may be required to more fully understand the innovation activity that is underway.
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