Adaptation and Context
Edited by Anders Örtenblad
Chapter 10: Changing the story: management panaceas as narrative interventions
AbstractThe chapter conceptualizes management panaceas as narrative interventions into organizational identity and asserts that organization members unable to change their stories about organizing and managing may be able to adopt but will struggle to adapt these rational myths to serve their specific contexts. Theorizing management panaceas as ideologies and as methodologies can provide some insights into adoption and adaption problems by enhancing our understanding of the maladaptive practices to which panaceas are prone. To absorb management panaceas into their strategic and everyday narratives, managers need to counter the defensive dynamics of simplification and fundamentalism that characterize these innovations. Researchers can help but this will mean changing our own narratives about panaceas.
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