Handbook of Research on Management Ideas and Panaceas
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Handbook of Research on Management Ideas and Panaceas

Adaptation and Context

Edited by Anders Örtenblad

Over time management ideas and panaceas have been presented alternately as quick fix cures for all corporate ills and the emperor’s new clothes, beset by flaws and problems. This Handbook provides a different approach, suggesting that management ideas and panaceas should not be either adopted or rejected outright, but gives guidance in the art of assessing and applying management ideas and panaceas to various situations and contexts.
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Chapter 20: Smuggling panaceas by management gurus: a critical approach

Michał Zawadzki


Certainty is the flagship product of management gurus who offer golden universal prescriptions wrapped in popular slogans of personal and organizational success. Unfortunately, these prescriptions often turn out to be illusory and threaten the humanistic dimension of functioning of units and organizations. The objective of the chapter is a critical diagnosis of the hazards which may result from being deluded by universal prescriptions for success which are smuggled by management gurus. ‘Corporate culturism’ as an example of management panacea and corporatization of management education as a main power for gurus’ industry have been analyzed in detail.

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