Entrepreneurs, Multinational Enterprises and Policy
Edited by Maureen McKelvey and Sharmistha Bagchi-Sen
Chapter 5: The role of customers in the development of the e-bike industry and a leading company in China
Jun Jin and Guangyu Cheng
This chapter explores the innovation space of China, through the interactions of demand, regulation and entrepreneurs in developing a new eco-innovation industry, namely e-bikes. Although China has undertaken continual high-speed economic growth since 1978, the environmental degradation in Chinese cities has also become more and more serious. One aspect is environmental pollution from traffic congestion. As a result, ecoinnovation has become an important option in China, but so far, research is not so common on eco-innovation occurring in Chinese industries other than environmental ones. This chapter therefore focuses on one type of eco-innovation that is considered disruptive, namely the electric bicycle (henceforth referred to as e-bikes). E-bikes are expected to take the place of automobiles in cities, especially in congested areas. In addition to a reduction in congestion, e-bikes are expected to reduce emissions. This chapter focuses upon China as an innovation space for the development of a new industry and also a case study of an entrepreneurial, leading firm.
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