Innovation Spaces in Asia
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Innovation Spaces in Asia

Entrepreneurs, Multinational Enterprises and Policy

Edited by Maureen McKelvey and Sharmistha Bagchi-Sen

Innovation Spaces in Asia provides insight into how and why Asia is poised to impact global innovation. Asia is undergoing rapid developments in markets, sources of technology and user preferences. A key characteristic of the book is the rich empirical understanding of the dynamic processes, involving the strategic decisions of firms and entrepreneurs with the broader socio-economic environment in terms of institutions, markets, knowledge and innovation systems. Innovation spaces are analyzed within Asian countries and firms, from Asia to the world, and from the world to Asian countries.
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Chapter 11: The emergence of Indonesian multinational enterprises

Teuku Arckyansyah Meraxa and Sharmistha Bagchi-Sen

Extract

This chapter examines innovation spaces developing in Indonesia, through multinational enterprises (MNEs). Hence, the purpose of this chapter is to examine the characteristics of a selected group of multinationals from Indonesia to understand how they have leveraged country-specific advantages to draw attention from the international business community to Southeast Asia. In recent years, the focus of research on emerging markets in Asia has been China and India. Indonesia, with a population size of over 240 million, ranks fourth in the world with less than 15 percent involved in agriculture, a gross domestic profit (GDP) growth rate of about 5.8 percent and a country where trade imbalance is not an issue. The potential size of the market is large with about 43 percent of the population below 25 years of age. Indonesia receives more foreign direct investment (FDI) than its outward FDI (OFDI). Although most of its major trading partners are in Asia, slightly over 6 percent of both exports and imports, respectively, is with the United States (CIA, 2013). The goal of this chapter is to study key characteristics of a selected group of Indonesian multinationals with a specific goal of identifying their innovative strategy pertaining to their emerging-market multinational status.

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