Restructuring as a Response to a Challenging Environment
Chapter 5: Structural and strategic adjustment among Asia-Pacific mobile operators
It is of interest to consider, from a strategic viewpoint, whether internationalising operators concentrate on specific regions of the world. In any event, it would clearly be impossible to analyse structural and strategic changes on a worldwide basis in a single chapter, and hence it has been necessary to divide the world up into a series of manageable regions, with each having a dedicated chapter. Unfortunately, although a number of organisations provide data using a regional framework, they do so in a manner that serves their own particular objectives and, crucially, they disagree significantly with one another. In the most basic sense, it is possible to use continents as a regional surrogate, but this only really works if there is a clear physical dividing line such as applies to Africa. In contrast, this method does not work at all well either for Europe which, if the evidence of the Eurovision Song Contest is anything to go by, is expanding ever further to the East, or for the Asia-Pacific region. In any event, the dividing line between North and South America is meaningless for research purposes in mobile telecommunications since the relevant dividing line clearly runs between the USA and Mexico – that is, between North and Latin America. As for Europe, it is, as noted, a moveable feast.
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