Restructuring as a Response to a Challenging Environment
Previous chapters have described internationalisation among mobile telecommunications service providers on a regional basis. The allocation of countries to particular regions was organised so as to bring out the strong relationship between specific operators and specific groups of countries. However, it is now time to move on the analysis in order to investigate internationalisation on a worldwide basis. For this purpose it is necessary to refer to the regional breakdown first encountered in Table 5.1. In particular, this splits up the previously wide definition of Europe used in Chapter 7, with the countries covered there allocated to a number of regions. Dividing Europe into West and East may no longer accord with the concept of a 30-country European Union, but it does recognise the fact that when operators first moved into Eastern Europe they did so in the knowledge that governance there was significantly different from that in Western Europe, and that the economies of scale and scope might not be as great as they would be if restricting themselves to one cohesive part of Europe. It is also the case that the Middle East can now be considered as a region in its own right. It was not useful to do so in previous chapters because the focus was on how Middle Eastern operators were looking to expand outside their domestic region, whereas operators based outside the region showed little or no interest in entering it.
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