Organizing for Innovation
Chapter 2: Corporate venturing in the chemical industry: a colourful case
AkzoNobel first started its venturing endeavours in 2002, with the establishment of ‘AkzoNobel New Ventures’. Just eight years later though, that initiative was ended. Now (2013) it is on the verge of launching a new venture organization. What can venturing do for AkzoNobel? What can the new venture organization learn from the old ‘New Ventures’? And what mistakes must they avoid?
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