Corporate Venturing
Show Less

Corporate Venturing

Organizing for Innovation

Jessica van den Bosch and Geert Duysters

Large organizations are seen to be struggling to keep up with today's fast changing market and technological developments. However, an increasing number of firms have started to engage in corporate venturing as a way to enhance their innovation process. This book fills the gap in management literature by providing a detailed account of best practices in the organization and management of such corporate ventures. The authors highlight eight main cases of organizations that employ corporate venturing within their firms. The cases are illustrative in showing how leading corporations organize their corporate venturing process and by highlighting the best practices that can be distilled from their experience.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 3: BAC BV: the successful exit of a Unilever spin-out

Jessica van den Bosch and Victor Gilsing


At the end of the nineteenth century, William Lever created Sunlight Soap with the goal of making hygiene universally available. In the early twentieth century, Lever’s company joined together with several other manufacturers to form an industrial combination that would eventually result in a merger and form the seeds of the Unilever Company. The goals of promoting health and home and personal care, along with producing healthy foodstuffs, still form the core of the company’s activities in 2014. John Coombs joined Unilever as a management trainee in their engineer trainee programme. His career at Unilever grew – through engineering, factory management and consumer marketing – until in 2001 he learned that Unilever was talking about setting up a venture capital business. Coombs volunteered to design that business, together with a small team, and eventually became Managing Director of Unilever Ventures Europe.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information

or login to access all content.