Corporate Venturing
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Corporate Venturing

Organizing for Innovation

Jessica van den Bosch and Geert Duysters

Large organizations are seen to be struggling to keep up with today's fast changing market and technological developments. However, an increasing number of firms have started to engage in corporate venturing as a way to enhance their innovation process. This book fills the gap in management literature by providing a detailed account of best practices in the organization and management of such corporate ventures. The authors highlight eight main cases of organizations that employ corporate venturing within their firms. The cases are illustrative in showing how leading corporations organize their corporate venturing process and by highlighting the best practices that can be distilled from their experience.
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Chapter 8: nrcánext: reinventing printed news

Jessica van den Bosch and Victor Gilsing


Folkert Jensma discovered his love of journalism as a student at Leiden University when he started writing for the university weekly, Mare. Then, as a newly graduated lawyer, he started working freelance for the Science section of the Dutch newspaper NRC Handelsblad. By staying put when his contract as a temp ran out, he more or less forced his bosses to accept him as a regular staff member at the newspaper. ‘Squatting the masthead’, he calls it, enjoying the fact that under Dutch law, keeping on temporary staff can automatically result in a permanent contract. After passing through various editorial teams, he became editor in chief when his predecessor, Ben Knapen, unexpectedly accepted a position on the board of Philips Electronics. Knapen’s deputy at the time decided not to take over the role, so Jensma, a relative junior at 38 and an outsider, was the surprise choice.

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