A Comparative Analysis of Advertising and Food Safety
- Private Regulation series
Chapter 3: Transnational private regulation of advertising
The advertising industry has since long developed codes of conduct to regulate the practices of its members. While this form of private regulation has traditionally developed in domestic settings, a clear transnational dimension is emerging against the background of globalisation and the rise of the Internet as a platform for advertising. This chapter outlines the architecture of private regulation in the advertising industry and demonstrates that a complex amalgam of national and transnational private actors is currently involved in the development and implementation of codes of conduct that regulate advertising practices.
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