Enforcing Transnational Private Regulation
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Enforcing Transnational Private Regulation

A Comparative Analysis of Advertising and Food Safety

Paul Verbruggen

Most recent studies on transnational private regulation have limited themselves to the examination of a single regime, industry or sector. This book fills a gap in the current literature, offering a rich comparative study of the institutional design of transnational private regulation in the fields of advertising and food safety.
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Chapter 3: Transnational private regulation of advertising

Paul Verbruggen


The advertising industry has since long developed codes of conduct to regulate the practices of its members. While this form of private regulation has traditionally developed in domestic settings, a clear transnational dimension is emerging against the background of globalisation and the rise of the Internet as a platform for advertising. This chapter outlines the architecture of private regulation in the advertising industry and demonstrates that a complex amalgam of national and transnational private actors is currently involved in the development and implementation of codes of conduct that regulate advertising practices.

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