Towards Algorithmic Justice
Chapter 8: Moral right of integrity
AbstractThe trademark logo can be seen as the personification of the trademark holder. One can argue that trademark dilution already provides a kind of moral right of integrity for the trademark logo. However, this right is limited to trademark logos that are considered famous or have a reputation, and, moreover, that are used in a commercial way. This book argues that trademark law should be expanded with the moral right of integrity for the trademark logo.
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