A Psychological Approach to Entrepreneurship
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A Psychological Approach to Entrepreneurship

Selected Essays of Dean A. Shepherd

Dean A. Shepherd

Within an entrepreneurial context, what a person thinks and feels and how they behave are hugely consequential. Entrepreneurs often work in scenarios of considerable time pressure, task complexity, uncertainty and high performance variance. This fascinating volume explores the unique psychological qualities of individuals directly involved in the entrepreneurial process.
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Chapter 5: When should entrepreneurs expedite or delay opportunity exploitation?

Young Rok Choi, Moren Lévesque and Dean A. Shepherd

Extract

Entrepreneurs begin their venturing process by exploring a business opportunity. Once sufficient knowledge has been accumulated to assess the viability of that opportunity, there is a need to shift focus from exploring to exploiting it. As a practical example,we consider diamond mining.

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