A Psychological Approach to Entrepreneurship
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A Psychological Approach to Entrepreneurship

Selected Essays of Dean A. Shepherd

Dean A. Shepherd

Within an entrepreneurial context, what a person thinks and feels and how they behave are hugely consequential. Entrepreneurs often work in scenarios of considerable time pressure, task complexity, uncertainty and high performance variance. This fascinating volume explores the unique psychological qualities of individuals directly involved in the entrepreneurial process.
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Chapter 8: Technology-Market Combinations and the Identification of Entrepreneurial Opportunities: An Investigation of the Opportunity-Individual Nexus

Denis A. Grégoire and Dean A. Shepherd


Given the difficulties in maintaining a competitive advantage in the face of globalization and "hypercompetition", management scholars have pointed to the importance of entrepreneurial action as a means by which organizations can innovate (Kaplan, 2008; Puranam, Singh & Zollo, 2006), grow (Dencker, Gruber & Shah, 2009; Tzabar, 2009), and/or renew themselves (Agarwal & Helfat, 2009; Shamsie, Martin & Miller, 2009). Entrepreneurial actions concerns the introduction of new products, services, technologies or business models that may depart substantially from existing practices (Gruber, Macmillan & Thompson, 2008; Samuelsson & Davisson, 2009; Santos & Eisenhardt, 2009).

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