A Psychological Approach to Entrepreneurship
Show Less

A Psychological Approach to Entrepreneurship

Selected Essays of Dean A. Shepherd

Dean A. Shepherd

Within an entrepreneurial context, what a person thinks and feels and how they behave are hugely consequential. Entrepreneurs often work in scenarios of considerable time pressure, task complexity, uncertainty and high performance variance. This fascinating volume explores the unique psychological qualities of individuals directly involved in the entrepreneurial process.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 10: “I Care About Nature, But..”: Disengaging Values in Assessing Opportunities that Cause Harm

Dean A. Shepherd, Holger Patzelt and Robert A. Baron


Götz Werner, founder and owner of dm (Germany’s largest chain of pharmacies) has repeatedly stated that society “cannot develop if we destroy nature” and has further noted that dm customers expect the company to sell only products consistent with this credo. However, dm is known to sell products containing palm oil produced in unsustainable ways that can ultimately result in the destruction of rainforests. When confronted with this fact, Mr.Werner commented, “If a producer makes showergel that customers want [to buy], we sell it. It is the responsibility of the producers [to comply with environmental standards]”(ARD, 2012). Situations such as this, in which individuals overtly state strong moral values yet act in ways inconsistent with them, pose a paradox: How can such persons express strong support for certain values but then openly violate them?

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information

or login to access all content.