A Psychological Approach to Entrepreneurship
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A Psychological Approach to Entrepreneurship

Selected Essays of Dean A. Shepherd

Dean A. Shepherd

Within an entrepreneurial context, what a person thinks and feels and how they behave are hugely consequential. Entrepreneurs often work in scenarios of considerable time pressure, task complexity, uncertainty and high performance variance. This fascinating volume explores the unique psychological qualities of individuals directly involved in the entrepreneurial process.
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Chapter 15: Multilevel Entrepreneurship Research: Opportunities for Studying Entrepreneurial Decision Making

Dean A. Shepherd


I am honored by the guest editors' request for my thoughts on multilevel research in the entrepreneurship domain. Given the multidisciplinary, multifunctional, and multicontextual nature of entrepreneurship research, there are ample opportunities for multilevel research. Rather than attempt to map out the domain of all possible opportunities, I focus on decision making in the entrepreneurial context. I chose this focus because a number of studies have started to explore multilevel issues, and these provide a foundation upon which future research can build. Furthermore, because I believe in the potential of this research stream, I have worked in this area myself. The invitation for this article provides the opportunity to reflect on previous work and think about the future. I organize these reflections and suggestions for future research conceptually as a hierarchy of levels below and above that of the individual, and I use conjoint analysis as a methodological framework to keep ideas anchored in what is empirically possible.

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