A Psychological Approach to Entrepreneurship
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A Psychological Approach to Entrepreneurship

Selected Essays of Dean A. Shepherd

Dean A. Shepherd

Within an entrepreneurial context, what a person thinks and feels and how they behave are hugely consequential. Entrepreneurs often work in scenarios of considerable time pressure, task complexity, uncertainty and high performance variance. This fascinating volume explores the unique psychological qualities of individuals directly involved in the entrepreneurial process.
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Chapter 16: Self-Employment as a Career Choice: Attitudes, Entrepreneurial Intentions, and Utility Maximization

Evan J. Douglas and Dean A. Shepherd


Previously, research on the question of why people choose entrepreneurship as a career option has been based predominantly on the disciples of psychology and sociology. More recently, there have been important contributions from an economics perspective. Baumol (1990, p. 894) proposed that "how the entrepreneur acts at a given time and place depends heavily on . . . the reward structure in the economy . . . (or) the prevailing rules of the game that govern the payoff" to entrepreneurship.

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