Selected Essays of Dean A. Shepherd
Chapter 19: Birds of a feather don't always flock together: Identity management in entrepreneurship
Research suggests that individuals act to fulfill a psychological need to be perceived as somehow different and unique (Brewer,1991). This need represents a fundamental human motive, and is central to the psychological well-being of all people (Snyder and Fromkin, 1980). Distinction provides the ‘self’ a sense of differentiation from others that is important in the creation and maintenance of one’s identity (Brewer, 1991), and is central to an individual’s emotional well-being (Singelis et al., 1999) and physical health (Markus and Kitayama, 1991). In this article we investigate the notion of distinctiveness in the context of the entrepreneur.
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