A Psychological Approach to Entrepreneurship
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A Psychological Approach to Entrepreneurship

Selected Essays of Dean A. Shepherd

Dean A. Shepherd

Within an entrepreneurial context, what a person thinks and feels and how they behave are hugely consequential. Entrepreneurs often work in scenarios of considerable time pressure, task complexity, uncertainty and high performance variance. This fascinating volume explores the unique psychological qualities of individuals directly involved in the entrepreneurial process.
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Chapter 21: Erratic Strategic Decisions: When and Why Managers are Inconsistent in Strategic Decision Making

J. Robert Mitchell, Dean A. Shepherd and Mark P. Sharfman


Strategic decisions are those choices made by managers that commit important resources, set important precedents, and/or direct important firm-level actions(Mintzberg, Raisinghani, and Th´eoröet, 1976).They are the decisions that shape a firm’s general direction (Dean and Sharfman,1996).

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