A Psychological Approach to Entrepreneurship
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A Psychological Approach to Entrepreneurship

Selected Essays of Dean A. Shepherd

Dean A. Shepherd

Within an entrepreneurial context, what a person thinks and feels and how they behave are hugely consequential. Entrepreneurs often work in scenarios of considerable time pressure, task complexity, uncertainty and high performance variance. This fascinating volume explores the unique psychological qualities of individuals directly involved in the entrepreneurial process.
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Chapter 29: Negative Emotional Reactions to Project Failure and the Self-Compassion to Learn from the Experience

Dean A. Shepherd and Melissa S. Cardon

Extract

Projects are regularly created and terminated within entrepreneurial organizations. By projects we mean new ventures, new products, new services, entering new markets, and/or implementing new processes.

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