The Smart Revolution Towards the Sustainable Digital Society
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The Smart Revolution Towards the Sustainable Digital Society

Beyond the Era of Convergence

Edited by Hitoshi Mitomo, Hidenori Fuke and Erik Bohlin

The objective of this book is to present a comprehensive evaluation of the smart revolution, including its social and economic impacts. It proposes a modern framework to help assess how recent Information and Communication Technologies (ICTs) can contribute to societies as a whole. The authors offer a guide to how advanced network technologies have led to a greater variety of applications and social networking services. These allow people to connect with each other both at a more personal and global level, and will ultimately herald a new era of ICTs that will shape the “digital society".
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Chapter 13: The impact of newly emerging media on traditional media platforms in Taiwan: a co-opetition perspective

Yu-Li Liu


With the development of digital convergence, new media platforms have rapidly emerged. The first was IPTV, which was followed by mobile TV. The most recent platform is the OTT video service which appeared in Taiwan in 2010. The impact of IPTV on the existing media platforms such as terrestrial TV and cable TV is different. For terrestrial TV stations, IPTV is considered to be a new media distribution platform. Although there is no “must carry” obligation for IPTV, the terrestrial TV stations are willing to be carried by IPTV. Cable operators regard CHT’s MOD service as a threat to their business. They have thus urged the government to relax the requirements of the Cable Radio and TV Act in order to compete with IPTV on a level playing field. In Taiwan, the traditional media platforms have to pay attention to the development of newly emerging media, because the ratings and revenues of the former might decrease because of the latter. Since cable TV penetration exceeds 80%, the content providers are afraid of being boycotted by the cable operators if they sell their content to other platforms such as IPTV or OTT. Therefore the IPTV and OTT video services might have difficulty acquiring good content for their viewers. In order to reach larger audiences, the content providers need to re-package their content so as to be suitable for different platforms and to avoid the implicit threat from the cable operators. This chapter discusses the competition among the players in the related TV market. It also analyses the impact of the newly emerging media on the traditional media platforms.

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