The firms we seek to study autecologically are assumed to face problems, that while often similar in nature, occur at different times during their development, have potentially differing consequences, and may be solved through different means. The nature of such problem solving is of primary interest to us. Given the diversity of problems and opportunities firms deal with on a daily basis, we argue that it is logical that a great deal of variation will accumulate within various industry contexts over time. That variation, if not consistently and uniformly selected for and against, will result in diversity of firm structures, form and/or behaviour.
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