The Sustainability Frontier
Edited by Urs P. Jäger and Vijay Sathe
Latin America has become an appealing market over the last decade, not only because it represents a considerable portion of the world’s population, but also because of its large endowment of natural resources and biodiversity, compared to other regions. Table 4.1 presents Latin America in the world context: in terms of population it is approximately the size of North America or South Asia; however, its forest resources are 75 percent larger than the first’s and ten times than the latter’s. According to the Smithsonian Institute, Latin America holds 40 percent of the world’s biodiversity (World Bank, 2011).
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