Strategy and Competitiveness in Latin American Markets
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Strategy and Competitiveness in Latin American Markets

The Sustainability Frontier

Edited by Urs P. Jäger and Vijay Sathe

Using a combination of thorough research and practical examples, Strategy and Competitiveness in Latin American Markets explains how the concept of the sustainability frontier that the book develops resolves the long-running debate on whether sustainability requires tradeoffs or not. Through its exploration of a variety of sustainability challenges and opportunities, along with various sustainability models, the authors show how the sustainability frontier can be expanded through disruptive innovation, the building of new skills and by other means to secure no-trade off solutions.
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Chapter 4: Natural resources

Ana María Majano and Felipe Pérez-Pineda


Latin America has become an appealing market over the last decade, not only because it represents a considerable portion of the world’s population, but also because of its large endowment of natural resources and biodiversity, compared to other regions. Table 4.1 presents Latin America in the world context: in terms of population it is approximately the size of North America or South Asia; however, its forest resources are 75 percent larger than the first’s and ten times than the latter’s. According to the Smithsonian Institute, Latin America holds 40 percent of the world’s biodiversity (World Bank, 2011).

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