Strategy and Competitiveness in Latin American Markets
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Strategy and Competitiveness in Latin American Markets

The Sustainability Frontier

Edited by Urs P. Jäger and Vijay Sathe

Using a combination of thorough research and practical examples, Strategy and Competitiveness in Latin American Markets explains how the concept of the sustainability frontier that the book develops resolves the long-running debate on whether sustainability requires tradeoffs or not. Through its exploration of a variety of sustainability challenges and opportunities, along with various sustainability models, the authors show how the sustainability frontier can be expanded through disruptive innovation, the building of new skills and by other means to secure no-trade off solutions.
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Chapter 11: Shared value

Dane Smith and Mark Kramer


Latin America has experienced phenomenal economic growth in recent years, propelled by high demand for the region’s commodity exports, increasing levels of foreign investment and an increase in the size of the middle class. But despite a growth rate that has outpaced that of North America and Europe, there is increased questioning of the legitimacy of market-based economies. Widespread economic growth has not solved persistent social ills, and much of the population does not see a link between GDP growth and widespread prosperity. Companies point to the new jobs they create and the taxes they pay, but many in society see companies as exporting natural resources and capturing profits, and leaving behind few long-term benefits. The conflict between the business sector and the rest of society is reflected in rising social tensions and well-publicized demonstrations across the region in countries ranging from Peru to El Salvador to Brazil. Shared value offers companies in Latin America opportunities to increase their competitiveness and profitability by helping to solve social problems. Shared value points toward a way that companies can grow and thrive while contributing to an improved quality of life for the broader Latin American populace and helps diminish the social conflict that so much of Latin America is facing.

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