Developing, Shaping and Growing Entrepreneurship
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Developing, Shaping and Growing Entrepreneurship

  • European Research in Entrepreneurship series

Edited by Alain Fayolle, Paula Kyrö and Francisco Liñán

Developing, Shaping and Growing Entrepreneurship considers the role played by education, research, context and strategy in helping to grow entrepreneurial projects from the initial seed of an idea through to the fruition of success. This book is a wide-ranging examination of the influences on entrepreneurial activity that also asks new questions of entrepreneurship and opens new avenues of research. As such, it will become essential reading for academic researchers and entrepreneurial practitioners alike.
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Chapter 6: From words to deeds: are Italian universities changing their discursive practices to promote entrepreneurship?

Angelo Riviezzo, Maria Rosaria Napolitano and Antonella Garofano

Abstract

This study aims to discuss the actual commitment of Italian universities towards their ‘third mission’ by applying Critical Discourse Analysis. We focused on the texts published by the 84 Italian universities on their websites. First, we performed a lexical-statistical study of the texts with the main aim of observing the adopted terminology (vocabulary). Then we employed multidimensional statistic techniques in order to study the discursive practices and reconstruct the major models of sense behavior. Alongside this, we carried out an exploratory study of the social context to link the texts and the discursive practices to the background conditions. Our results seem to suggest that the new mission of the university does not yet represent a central theme in the discourse, neither in the social context nor within the universities. Moreover, there is some caution in using a rhetoric that celebrates the third mission and there is no evidence of a deliberated appropriation of a commercial vocabulary, as it happened in different social contexts. Key words: academic entrepreneurship; university mission; critical discourse analysis

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