Edited by Timothy Clark, Mike Wright and David J. Ketchen Jr.
On-line media and other media innovations are providing increasingly powerful ways to promote our work and to develop and extend our ideas. This contribution addresses ways of stimulating discussion around our scholarly work, including building a base, leveraging institutions, and engaging social media. Our core premise is that research will have the strongest conceptual and applied impact if, rather than ending a project after being accepted by a journal or other outlet, we instead engage with a wide range of audiences before and after publication.
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