Edited by Timothy Clark, Mike Wright and David J. Ketchen Jr.
Chapter 32: Publishing at the interfaces of psychology and strategic management
Every leading journal has a clear mission and attendant set of foci. Manuscripts falling across the desks of busy editors and reviewers are evaluated first and foremost in terms of the extent to which they fall within the thematic purview of the target journal. The craft of addressing messages to appropriately targeted audiences is thus an essential skill cultivated by all successful academic writers. Drawing on a range of examples, in this short chapter I offer my personal reflections on how in practice I have implemented this advice in positioning my own work and, in so doing, anticipated the likely reactions of potentially critical reviewers. In a highly insightful book, Huff (1999) introduced the metaphor of ‘conversation’ as a means of analysing the all-important question of how to position scholarly journal articles for particular audiences. It is a metaphor that I have found to be rather helpful when reflecting on the relative successes and failures of my own work.
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