Decision Making in Entrepreneurship
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Decision Making in Entrepreneurship

Selected Joint Papers of Dean A. Shepherd

Dean A. Shepherd

In this volume, Dean Shepherd focuses on the varying topics of entrepreneurship unified through conjoint analysis. Although the topic of entrepreneurial decision making is broad, in doing so, he reveals the mechanisms that come into play during the entrepreneurial decision-making process.
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Chapter 12: Encouraging Consensus-Challenging Research in Universities

Jeffery S. McMullen and Dean A. Shepherd


Drawing from self-efficacy theory and transcriptions of in-depth interviews, we construct a conjoint experiment that we then administer to 54 tenure-tracked assistant professors from two Research-I universities in the United States. Findings from their 1728 nested decisions show that the administrative effectiveness of outcome expectations and time constraints in encouraging highly uncertain, consensus-challenging research depends on the research self-efficacy of scholars. As expected, we find that increases in anticipated credit are more effective at encouraging consensus-challenging research when scholars perceive themselves to be highly competent in the line of research being pursued. Surprisingly, however, we also find that increases in both blame and time pressures are more discouraging of consensus-challenging research when scholars perceive themselves to be highly competent in a research area. We conclude by discussing the findings and their implications for research.

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