Edited by Friederike Welter and William B. Gartner
Chapter 2: Understanding entrepreneurial cognitions through the lenses of context
AbstractIn this chapter we will argue that researchers have largely ignored the role of context when looking at entrepreneurial cognitions, intentions and motivations, by using various ‘control variables’ to eliminate what many perceive as ‘error variance’ but, which often have enormous impact on the workings of the entrepreneurial mind. To us the role of context must become a critical part of future work on entrepreneurial cognitions. Context and cognition are not two separate entities like micro and macro, but are intertwined.
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